Myanmar cement market is a dynamic market segment where current local market is dominated by imported cement brands. The demand for the cement supply is on the rise as Myanmar is speeding up its construction activities. Current Myanmar cement demand is estimated to be 10 million tons per year, but current local supply is far below 50% of the total demand. In order to supplement rising cement demand, Apache is penetrating into Myanmar market with our quality product. With the emphasis on the fulfillment of customer satisfaction, our marketing strategy is built on the customer-oriented management. Apache marketing team monitors and strategizes marketing plan to well-adapt with the changing customer requirements and market trend. In addition, the team organizes on national promotion and advertisement campaigns to inform, educate and promote Apache brand.